If you ever read the back of a food label, chances are you have seen an ingredient listed as “natural flavors”.
When you think of natural flavors, what do you think of?
I think of fresh fruit, vegetables, fresh herbs, and real spices used to make up my natural ingredient list.
Things that are naturally derived, and are wholesome. natural flavor, fresh, healthyAs consumers, we are all guilty of trusting what we see.
We see the word natural in our ingredient lost and automatically assume ii is good for us.
I regretfully must inform you, this is just not the case. Natural flavors are actually no different that artificial flavors.
A recent study showed – Natural flavors and artificial flavors contain exactly the same chemicals.
The only difference is how the chemicals are produced or the methods in which they are produced. A natural flavor is not necessarily more healthful or purer than an artificial one.”
What FDA Said About Natural Flavors?
Even more disturbing news is how the FDA labels natural flavors
The FDA states:
The term natural flavor or natural flavoring means the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional.
In simple terms, what they are say is, anything can be added to your food. This includes Items concentered as unnatural body supplements.
You could be eating meat, poultry, or “similar plant material” (whatever that means) without even knowing it. Good luck eating vegan, or even vegetation.
In addition to this, manufacturers are not required to inform consumers of what food (ingredients) they are eating.
FDA And Castoreum
Which brings me to my next topic:
The FDA has specific list of ingredients and chemicals that have been approved to be added into foods.
This list contains products that are not even food based products. One of the approved ingredient is something called Castoreum.
You will be surprised to know that “castoreum” has been approved to be added into foods under the title of natural flavors.
This is not something you would think could or would be added to your healthy foods, but it is.
You ask what in the world is Castoreum?
What Is Castoreum
Well, Castoreum has been defined according to the Websters dictionary as:
n. 1. A peculiar bitter orange-brown substance, with strong, penetrating odor, found in two sacs between the anus and external genitals of the beaver; castor; – used in medicine as an antispasmodic, and by perfumers.
So you ask, what is the solution, how can I avoid eating this?
Well, It’s pretty simple…
Read your lables, check for yourself.
A good indication of a castoreum free product is if the product has been vegan certified.
Remember the front of the box is always going to lure you into buying the product. Its called advertisement, marketing.
Eating real natural fresh fruits and vegetables as much as you can is always the best option.
Cook your own food.
So, the next time you go to open a new bag of chips and it contains Natural Flavors as one of the ingredients, you may want to ask yourself… Do I feel like eating beaver butt today?